Urban Decay ‘Game of Thrones’ Collection

It is finally here! The makeup collection that Urban Decay has been teasing for months on their Instagram page – the Game of Thrones collection! To view the full collection, this link will take you to their UK website where you can see the eyeshadow palette, highlighter palette, lipsticks, eyeliners, lip & cheek stain, and the full vault of everything including two eyeshadow brushes shaped like Longclaw and Needle (Jon and Arya’s swords).

As soon as I found out about it (which was later than a lot of people, I’m sure, as I tend to kinda live under a rock when it comes to a lot of things), I knew I’d want it. Maybe not all of it, but definitely some of it. They revealed the whole collection on their website weeks before the launch, and included a countdown, giving everyone plenty of time to look at the items and decide what they wanted. For me, it quickly became clear that the only product I really really wanted, was the eyeshadow palette. Had I had £198 to spend on the vault I probably would have gotten it, but living on a budget with very few splurges at this point in my life, I decided I could get one thing and one thing only, and my choice was an easy one to make: I don’t use eyeliner pencils. I just don’t like using them. The colours were cool, but I don’t use them normally so why would I use these? None of the lipsticks REALLY spoke to me. I have a lot of lip products (as you will see in a later post, I am working on a makeup inventory one as well), and I struggle to get through them enough as it is. Plus, they are expensive for just one lipstick! I most likely wouldn’t be able to use any of the highlighters. I adore the packaging, but I don’t really like pink highlighter and both of the gold ones looked way too dark to work for me as well. The lip and cheek stain was intriguing, but again, I have a lot of lip products, and I struggle enough to use up the powder blushes I already have (seriously, I’ve had MAC “peaches” since 2014 and there’s only a slight dent in it, doesn’t look like I’m close to hitting pan even). The brushes, had I been able to purchase them individually, would’ve been cool to have as collector’s items, but I couldn’t, and no doubt they’d’ve been really pricey as well. So what’s left, is the eyeshadow palette. £45 for 20 eyeshadows really isn’t that bad, and I know I like the formula of my other UD eyeshadow palettes. Plus, it really seemed like the highlight of the whole collection!!

I was up before 8am on Sunday the 14th, release day, to be ready to order at 8. By 8.06 I was checked out. I received it at mid day on the 18th. The following pictures were taken as I unboxed the item:

We’ll get to swatches and the actual eyeshadows in a second, but first I want to talk a bit about the packaging, and the names. Please keep in mind that these are just my opinions, they are subjective, and you’re certainly free to disagree. Also remember that for the following 8 paragraphs I am not talking about the eyeshadows specifically, nothing to do with the formula or shades, but pure packaging, colour story, and name choices.

First thing first: I love this product. As a collection item, it’s magnificent. It’s a big box, big mirror, an actual iron throne, a couple of quotes, one of which is one of my favourites in the whole show. As a makeup item, the packaging isn’t exactly the most practical. It is huge. It takes up a lot of space, I actually have it sitting on my desk because shoving it in my drawer will mess up the order of everything else. There is a lot of stuff here I don’t need. Or at least, that I wish was optional. My only real wish for change, packaging wise, is that the pull-out drawer of eyeshadows had a lid itself, something like the original Naked palette, just a small magnetic one. so that I could store the eyeshadows in my drawer and put the throne on a shelf for show. I’ve seen people complain that the palette itself doesn’t have a mirror so you have to put it down to pick up a mirror, but that’s not really an issue for me, as I’m used to that with a lot of the items I have anyway.

Now let’s have a look at the colour story and names for this palette. I’ve inserted pictures below so you can see them more clearly, apologies if they are a little blurry, my phone camera tends to only want to focus on one thing, I guess I should really use an actual camera where I can change the aperture and do macro photography for this, really…

The palette is divided into four sections. You can refer to them as locations: North of The Wall/Hardhome, Winterfell, Kings Landing, and Bay of Dragons (Dany’s new name for Slaver’s Bay which she liberated one city after another before departing Essos for Westeros). Or you can refer to them by names: White Walkers/Freefolk, Stark, Lannister, Targaryen. Personally I prefer the latter, and to use Freefolk for the top one. There really is no rule to how you choose to refer to each section of this palette. But I do like that they’ve sectioned it off. Now that so many of the major houses and families are gone, these really are the main players left – the White Walkers, the Freefolk, the Starks, the Lannisters, and the Targaryens, and those loyal to them (such as the Ironborn, the Bear Islanders, and others). But I guess if you really think about it, they were the major players from the start as well, weren’t they, and the other houses pledged their allegiance… but enough show analysis! Let’s get to my thoughts on the colours and names.

There are a lot of different shades here, practically the whole colour wheel! Red, orange, yellow, green, blue, indigo, violet… And black, and silver, and gold, lots of gold! With these shades, you can create practically any look you want.

In the top/first section, I feel like the icy blue shade really should have been titled “White Walker”, for the colour of their eyes, while a more icy, snowy, cold white or silver could have been called “Frozen North”. “Take the Black” is a fitting name for a black shade so I have no issues with that. “Free Folk”, though a stunning shade, could probably have been some sort of different colour, maybe a cool toned matte transition shade of some sort, I don’t know. It is beautiful! “Hardhome”… I have no specific feelings about, really!

In the second section, I have more issues with the names… None of the dire wolves were orangy brown, so why is that first shade named “Nymeria”? And wouldn’t “Winter is Coming” be a more fitting name for a brassy brown shade, rather than “Winter is Here”, what with being both the words for the Stark house and relating it to the fact that none of the Stark children had seen winter until now? “Weirwood Leaves” is fine, and I guess I have no issues with “The Sight”, although I don’t associate any kind of green with those words, but I do like the woodsy green colour in this section a lot! Now that I think of it, maybe it has some connection to the Children of the Forest, their green eyes, the foresty green of this shade… Hm. Maybe it’s not that badly named at all. My issues are not with the shades, I love the colour story, it’s the names of the shades I don’t particularly like (not for all of the shades though, some are quite fitting”.  And while gold goes really well with the other colours in this section, it’s not really what I associate with Winterfell, and there’s so much more gold to come in this palette, they could perhaps have chosen a different colour here, maybe something more silvery (but don’t get me wrong this shade is stunning, as you’ll see a bit later!). The shade “Free Folk” here, maybe, and then a cool toned matte in “Free Folk”s place in the top section would’ve been lovely, I think!

For the third section, “Red Keep”, “Casterly Rock”, and “Lannister Red” are all perfectly named shades in my opinion; the colours and the names go well together, even though “Lannister Red” is maybe just a slight bit too brown – although for me that makes it more wearable. What confuses me here is why a peachy pink shade has been called “House Lannister” – surely something more red and gold would go better here? Peach is definitely not a colour I associate with the Lannisters, The Rock, or Kings Landing… Speaking of Kings Landing, the shade with the same name is beautiful and glowy and regal, but I almost feel like “Winterfell” would’ve fitted more in this section, due to it being the capital city and where the royal family lives, and “Winterfell” is more of a regal colour to me. That being said, “Kings Landing” wouldn’t’ve fitted anywhere else either, to me, as a shade, unless perhaps in the last section, which we’ll come to next.

The fourth section, consists of two purples, two golds, and a pink. I reiterate, I absolutely love the shades themselves. I used all five of these in a look I did a couple of days ago, and I loved the look more than I thought I would (I don’t really wear purple eyeshadow). The two purples are different, and the two golds are different, but I feel that gold especially has already been covered, and perhaps it wasn’t necessary to have another two of them in this palette. “Stormborn” is indeed a stormy colour, it has dark undertones and I feel it’s appropriately named, given that Daenerys was born during a storm, and the Targaryens are known for their purple eyes. What I don’t associate with the family, is the gold shade named “House Targaryen”, given that their sigil is red and black, and their words are “fire and blood”. I would’ve thought something more dragon-like, or a purple shade here maybe. “Dothraki” I can see being a greeny gold colour, given that they roam Essos, there’s desert and the great grass sea… So I don’t really have any issues with that. But a colour called “Bend the Knee”? It should’ve been more powerful, not the summery lilac that it is (but again, stunning). Perhaps “Bend the Knee” and “House Targaryen” should’ve switched names? And lastly, “Bay of Dragons”… Another gorgeous shade, but I don’t really see the connection between the colour and the name, again. Thinking about the Bay of Dragons, the colour “Kings Landing” feels closer, more appropriate, than the pink in the last section, to me. It just feels a bit misplaced, I don’t associate pink with anything in the Game of Thrones universe, really. So while I love all the colours, I feel like this one had the most distance between the colours of the shades and the shade names.

Now. Let’s have a look at the colours themselves, some swatches, formula, texture… All the fun stuff! But this time, let’s go from the bottom and up! Keep in mind – these are all swatches done with my fingers, on the back of my bare hand, so they’ll most likely look different when applied on a primed eyelid with a brush. These swatches are a couple of layers each, they can be blended out into almost nothing, but I wanted to pack them on to see the colours properly.

Targaryen – Bay of Dragons

Earlier, I said that the bottom section has two purples, two golds, and a pink. And that’s true. But as you can see, they’re two very different purples, and two very different golds. “Stormborn” reminds me of a storm, you know those summer thunderstorms where everything goes dark really quickly but it’s not because it’s dark outside, it’s just the clouds? That kind of dark. It’s a beautiful shimmery purple with dark undertones. “Bend the Knee” however, is light and lilac, it almost looks pink from some angles. “House Targaryen” is a more sandy gold, more towards rose gold than yellow gold, whereas “Dothraki” is a yellow gold leaning towards green, and it’s brighter. “Bay of Dragons” is a rosy pink, a bit sheerer and more crumbly than the others even though they are all shimmers. Some have referred to the round shades as transformer shades, others as eyeshadow toppers, so that might explain the different texture.

In writing moment, these are the only shadows I’ve used on my eyes, as I haven’t worn makeup other than that one day since receiving the palette. They applied beautifully, but I think the colours faded a little over time, although it’s hard to tell, as I applied the shadows in daylight and it was dark by the time I went to remove my makeup. There was definitely shimmer fallout throughout the day though, I know that for a fact, as I applied my eye makeup first and my base after, but after a few hours I saw glitter on my cheeks that definitely wasn’t but there on purpose.

Lannister – Kings Landing


“Red Keep” is a beautiful copper red shimmer shade, exactly what I expected from the name, it really does remind me of the building in the show. “Casterly Rock”, another shimmer, is more brassy bronze, also stunning. As I wrote above, I don’t think “House Lannister” really suits its name, but it is nonetheless a beautiful peachy pink matte, great transition shade that goes with many of the colours in the palette. “Lannister Red” is an absolutely gorgeous matte shade as well, it’s a bit rusty, which I think makes it more wearable, and I can’t wait to wear it on my eyes! The topper/transformer shade is “Kings Landing”, a pale gold, almost looks like a highlighter from some angles on me. I bet it would look gorgeous on top of “Lannister Red”…

Stark – Winterfell

Along with the Lannister section, this is one that’s way up my alley when it comes to colour. First, “Nymeria” is a matte orangey brown, great transition shade. “Winter is Here” is a brassy brown again, slightly darker than “Casterly Rock”, but less shimmery, it’s got more of a satin finish I think. “Weirwood Leaves” has the same sort of finish, and it’s a beautiful burgundy red. “The Sight” has more shimmer to it than the previous two, and it’s a gorgeous forest green. “Winterfell” is the real gem in this section, it is like straight up glitter, except that it doesn’t require glue to stick down! It’s chunkier than the others, but it is a transformer/topper shade, supposedly, although with how pigmented it is I expect anything underneath it would actually be covered up!

Free Folk – White Walkers – Hardhome – Beyond the Wall

This is actually the section I struggled to name the most, haha. And I wanted to save the best for last, especially when it comes to that blue shade. Have you ever seen anything so gorgeous in your life?! But let’s do them in the same order as before, starting with “Take the Black”. This one, to me, was probably the least pigmented shade in the whole palette. To get it to that intensity you see on my hand, I went over it about 7 times with my finger to try and put more colour down (swirl my finger in the pan, go back and forth, swirl my finger in the pan, go back and forth… seven times.).  All the other shades I did the same thing twice with. Nevertheless, once I built it up, it is a stunning black with micro glitter in it – the black itself is matte. Second up is “White Walker”, a shimmery duochrome white blue shade, very frosty, very cold. To be honest, I’m surprised this isn’t the topper/transformer shade in this section. The highlight of the palette: “Frozen North”. I ONLY DIPPED AND SWIPED ONCE BACK AND FORTH WITH THIS SHADE! It’s definitely the most pigmented of all the shades in the palette. A beautiful shimmer! The next shade is “Free Folk”, a cool silver shimmer. And lastly, “Hardhome” is actually leaning towards pink, a pinky white colour, and warmer than the other colours in this section. This one I can also see being used as a highlighter, actually.

Now, I’m no expert when it comes to eyeshadow finishes. I can tell if a shade is matte or shimmery or in between (so, more satin or sheen), or straight up glitter, but I can’t really look at one and say that’s frost or metallic, not shimmer, or anything like that. So I’ve judged these shades to the best of my abilities, but I’m no expert. I did come across this post by Temptalia, which describes all the shades quite detailed, if you want to have a look. This post also lists all the dupes for this shade, how close of a match they are, and what the main difference is, so if you’re interested in any shades specifically, I’d definitely go check that out!

That’s it for this post on my thoughts of the Urban Decay Game of Thrones eyeshadow palette with my own swatches! There are already a ton of videos about this palette on youtube, the only one I watched before receiving the palette was this one by ThatGirlShaeXo, it was really the only video at the time I looked. Sophdoesnails did her own video (here) that I watched after receiving my palette but before trying out the colours. I think it might be fun to do another post about this sometime soon, where I try the shades with and without the topper/transformation shade, so I can see them next to each other, sort of like, topper on one side, shadow on the other, and shadow with the topper on top in the middle, just to see what the toppers do to the shades!

What do you think of this collection? Too much over the top? Had so much potential? Overrated, didn’t live up to the expectations? Exactly what you wanted? Let me know in the comments! ❤



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